What is Programmatic Advertising?

Digital marketers spent $ 112 billion on programmatic advertising at the global level, in 2019, and $ 129 billion in 2020. With this rapidly growing advertising model, by making a pre-programmed, automatic ad purchase, the ad is delivered to the target audience at the right time and in the right place, and the entire process is done by technologies, rather than being done manually. Programmatic advertising is a cost-effective, fast and reliable advertising model.